Brand illustration guidelines for Rover.com
Objective
/// Come up with an illustration style and guidelines
/// Create brand individuality
/// Create brand individuality
![](https://cdn.myportfolio.com/ccbc6b4e-e647-4155-8e42-0ef2df1e3f1e/9a2d43c5-726b-45f7-aa78-ce417385f59a_rw_1920.png?h=acf2fc2ddaf840eb00771afeb576d8b7)
![](https://cdn.myportfolio.com/ccbc6b4e-e647-4155-8e42-0ef2df1e3f1e/11d1fe58-58a2-4430-8748-a95d1ebf8c57_rw_3840.png?h=11710f1348df096d43d3438fa22a2be3)
![](https://cdn.myportfolio.com/ccbc6b4e-e647-4155-8e42-0ef2df1e3f1e/6899bc33-cf6a-47c6-a09c-4ea177e6f6ea_rw_1200.gif?h=b895bbe21f7e6bf4cc31820a9615bed5)
![](https://cdn.myportfolio.com/ccbc6b4e-e647-4155-8e42-0ef2df1e3f1e/8c734edd-0c73-47e4-9520-c3d42352fcd4_rw_1920.png?h=64518def658ba00bca7debeb151597ca)
![](https://cdn.myportfolio.com/ccbc6b4e-e647-4155-8e42-0ef2df1e3f1e/df876220-bb09-429e-8a26-898bd01c53d0_rw_1200.jpg?h=4a3a99c1cdd541c1d439a77b09aac808)
![](https://cdn.myportfolio.com/ccbc6b4e-e647-4155-8e42-0ef2df1e3f1e/f6554e58-bd77-486a-9070-4be7fde2dc43_rw_1200.png?h=1a53a59c72b666d203bbd75dd9216309)
![](https://cdn.myportfolio.com/ccbc6b4e-e647-4155-8e42-0ef2df1e3f1e/e01e784b-2b5b-44f7-bb84-c5aaed963343_rw_1200.png?h=f0626ba7b587a810495a96e00e98ede2)
![](https://cdn.myportfolio.com/ccbc6b4e-e647-4155-8e42-0ef2df1e3f1e/b988bf8a-030a-49d0-9a7a-568a73b3b07a_rw_1920.png?h=403af0d154525f84be2504f3ea5b7424)
![](https://cdn.myportfolio.com/ccbc6b4e-e647-4155-8e42-0ef2df1e3f1e/9746a98c-c60b-4ae4-a175-91d2c2b8318b_rw_1200.png?h=1bea9305b4c3c5300398c9e2793d9d25)
![](https://cdn.myportfolio.com/ccbc6b4e-e647-4155-8e42-0ef2df1e3f1e/0c1b5d32-8ec8-42b3-8a13-060a94ad9278_rw_1200.png?h=095f70e3c017120f08136b1f1240219a)
Results
/// Created successful brand distinction from competitors
/// Developed guidelines for team use
/// Developed guidelines for team use
Contribution
Design // Illustration
Experience
Guidelines design // Illustration
Tools
Illustrator // Photoshop // Procreate