Guerrilla marketing for Rover.com
Objective
/// Capture a UGC look and feel
/// Standardize a low-budget iterative process
/// Maximize ad variation to analyze performance and improved ad conversion rate
/// Minimize company resources
/// Standardize a low-budget iterative process
/// Maximize ad variation to analyze performance and improved ad conversion rate
/// Minimize company resources
Iterative ad template
Results
/// Captured all footage on an iPhone for a user-generated content look
/// Established an iterative ad template
/// Reduced shooting time to a total of 1.5 hours
/// Completed 27 reusable clips
/// Achieved minimal team resources with a high ad output
/// Eliminated budget use
/// Established an iterative ad template
/// Reduced shooting time to a total of 1.5 hours
/// Completed 27 reusable clips
/// Achieved minimal team resources with a high ad output
/// Eliminated budget use
Contribution
Design // Direction // Editing // Shooting
Experience
In-house Social media video production
Tools
After Effects // iPhone // Photoshop